Marketing, at its best, will remind people to buy what they may need, or even convince them to buy what they don’t need, but did you know that marketing has the ability to cause people— even the majority of a population—to buy or accept what they know to be wrong?

Now, to sell “wrong” as “right” doesn’t just happen as a result of a changing culture or a fluke. It requires study and years of hard work for its successful implementation; it requires brilliance on the part of the organizers. In actuality, it utilizes psychological marketing techniques known as desensitizing, jamming, and converting. It involves “separability,” “manipulability” and then topping that off with the technique of re-writing history. Almost sounds like science fiction and/or George Orwell’s “1984.”

Marketing expert Paul E. Rondeau of Regent University explains that two men, Marshall Kirk and Hunter Madsen, around 1988, very effectively used the marketing techniques named above. Their book, After the Ball, outlines a comprehensive public relations plan to change the mindset of America from opposition to a particular viewpoint to acceptance of that same viewpoint. These men were smart. Kirk, a Harvard-educated researcher in neuropsychiatry, designed aptitude tests for adults with 200+IQs. Madsen, with a doctorate in politics from Harvard, was an expert on public persuasion tactics and social marketing.

Managing editor of WorldNetDaily.com, David Kupelian, explains separability and manipulability as “changing what people actually think and feel by breaking their current negative associations with what is ‘wrong’ and replacing them with positive associations.” A full explanation and the solutions can be found in his book which is certainly a recommended read.

How do marketers eventually sell people on something they previously believed to be wrong? Kupelian writes: “according to Kirk and Madsen, you don’t. Just don’t talk about it. Rather, look and act as normal as possible for the camera. When you’re very different, and people hate you for it, this is what you do: first you get your foot in the door, by being as similar as possible; then and only then—when your one little difference is finally accepted—can you start dragging in your other peculiarities, one by one. You hammer in the wedge narrow end first.”

Secondly, the technique to “desensitize” is to inundate the public with a flood of images of what they (the public) currently believe is “wrong,” in the least offensive manner possible. “If the people can’t shut off the shower, they may at least eventually get used to being wet,” explains Kupelian. In other words, people will eventually just get sick and tired of hearing about it and shrug their shoulders. “Let’s move on already.”

Then, there’s the technique of “jamming.” Rondeau explains that jamming is “psychological terrorism meant to silence expression of or even support for dissenting opinion.”  Kirk and Madsen explain further: “Jamming the target [a person] is showing a bigot being rejected by his crowd for his prejudice…” It can be subjecting a targeted person to embarrassment or frustration in a crowd or setting that otherwise would be comfortable, having the target’s point of view ridiculed in front of his or her peers.

In “conversion,” Kupelian reports on how Kirk and Madsen announce defiantly; “we mean conversion of the average American’s emotions, mind, and will, through a planned psychological attack, in the form of propaganda fed to the nation via the media. We mean “subverting” the mechanism of prejudice to our own ends – using the very processes that made America hate us to turn their hatred into warm regard – whether they like it or not.” Which is classic brainwashing, Kupelian went on to explain.

Then there is the re-writing of history. The public’s minds are challenged and perplexed because of the marketing manipulators claims that famous historical figures were actual proponents of the “wrong.” “Hmm, so maybe I’m wrong?” This technique is especially useful because those who are dead are in no position to deny the truth and sue for libel.

Kirk and Madsen’s book After the Ball is subtitled “How America Will Conquer Its Fear and Hatred of Gays in the ‘90s.”

In Canada, their marketing objective has now been accomplished and in the USA, I would guess, it’s about 75% complete. As Kupelian wrote, “this is not about truth. It’s about manipulation. In a sense, modern psychology-based marketers understand people better than people understand themselves.” So what was once considered wrong is now right and vice versa.

Some may shrug their shoulders at this point. They are sick and tired of hearing about these issues and they just want to move on. The proponents of the strategy outlined above will be delighted because the good people so tired of this particular battle have given up. They’ve been effectively “desensitized” and have taken the bait… hook, line, and sinker.

But if you’re still capable of caring about this nation, about the future of society, and about protecting your children and grandchildren from this brutal “marketing campaign” then you’ll agree with me that good citizens need to do something about it. We need to stand and be counted. We need to be prepared for the attacks we know are coming—the jamming and the attempts to embarrass or discredit us. We have nothing to be ashamed of. We want to preserve our culture, our families, and our freedoms. We need like-minded people everywhere to help us bring morality, common sense, and freedom of speech and religion back into the public square—before it’s too late.

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